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Kia: Apologize to you


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Zipline is a typical zany entrant in this David & Goliath campaign. Griffin and McBrayer who plays the hapless sidekick to the poised NBA star sling down a zipline and crash through the window of a shocked auto shopper, admonishing his choice of lame vehicles and steering him toward the Optima’s stylish exterior. The similarly silly Apologize to you features a fire extinguisher-wielding McBrayer demanding that a passerby apologize to the crime fighters Optima for selecting another vehicle.
Credits Other credits

Managing Partner, Client Services: Brian Dunbar

Account Supervisor: Stacy Garibay

Account Executive: Ashley Standridge

Account Coordinator: Lauren Kelley

Senior Strategic Planner: Steven Garcia

Director Business Affairs: Rodney Pizarro

Product Information Manager: Russ Wortman



Production Company: PrettyBird

Director: Paul Hunter

Executive Producer: Kerstin Emhoff

Executive Producer: Ali Brown

Head of Production: Tracy Hauser

Line Producer: Leora Glass



Editorial: Whitehouse Post

Editor: Corky DeVault

Editor: Lucas Spaulding

Editor: James Dierx

Assistant Editor: Sam Perkins

Producer: Joanna Manning

Executive Producer: Joni Williamson



Visual Effects: Mass Market

Head of CGI / Director of VFX: Andy Jones

VFX Supervisor: Diego Vazquez

Producer: Shannon Alexander

Executive Producer: JJ Wilmoth

Managing Director: Jay Lichtman



Music, Sound Design & Mix: Barking Owl

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