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K-Y Touch 2-in-1 Warming Oil and Personal Lubricant (: Lawnmower
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For the first time, K-Y Touch 2-in-1 Warming Oil and Personal Lubricant in a new advertising campaign that recently launched online. The new campaign speaks to women, who want to stay connected with their partner through enjoyable physical and emotional intimacy, but who have not been comfortable introducing a personal lubricant into their relationship. An insight reveals that couples who find it difficult to experience pleasurable physical intimacy often feel embarrassed to discuss the issue and may feel reluctant to introduce lubricant into their relationship. However, those who do use K-Y Brand products feel more liberated and credit the brand for restoring an enjoyable intimate experience. Agency: DDB Toronto.
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