Jeep: SEE WHATEVER YOU WANT TO SEE - Giraffe / Penguin

When you own a Jeep, you know that you can go anywhere you want, to see whatever you want to see. This is the promise of this Jeep press campaign with 3 surprising visuals showing different animals: a giraffe, an elephant and a doe. The catch line invites the reader to turn the ad upside down to discover another animal from the other side of the world. The giraffe becomes a penguin, the elephant a swan and the doe a sea-lion. Agency: Leo Burnett France.