FOX SPORTS 2: THE SILENCE ROOM

Looking for the launch of the second channel, FOX Sports, from Brazil, held an innovative action to observe the fanaticism that Brazilian people have for soccer. To understand the boundary between reason and emotion and evaluate the feeling of the fans for their favorite team was the goal of "The Silence Room", which brought together five fanatics to watch a final game of a championship.They were invited by FOX Sports to scrunch together in a closed room and about 15 minutes before the kick off they were warned about the action's rules. For sharing a prize of 50.000,00 USD, these five fans should watch the final match without making any kind of sound over the 90 minutes. Any noise in the room would serve for them leave the challenge without the prize.As soon as the referee whistled the start of the game the tension filled the room. A tough defense, a fault, a dribble, a kick, a ball on the crossbar, a goal. Each decisive bid was a reason to generate an intriguing question in the minds of the fans: how far goes your love for your favorite team?
One feeling that only a soccer fanatic can describe.Agency FIC Latam Brasil