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Health Promotion Agency: Cool Dad
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Parents supplying alcohol to their underaged children (and their friends) has long been part of Kiwi culture. But, with the passing of the Alcohol Reform Bill,DraftFCB, Auckland had to tell Kiwis they couldn't do this anymore, unless they had parental consent. But how did we get them to pay attention to what was essentially bad news, let alone care enough to obey and self-enforce it? We used an unfortunate character we can all relate to, that no person wants to be like: #cooldad a label parents and teens alike could use in a humorous way to undermine the efforts of anyone trying to be 'cool' by supplying drinks to underage drinkers.
Production Company GM: Esther Watkins Related |
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