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Outdoor
H&M: LookNbook
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During one week in November, passers-by in Stockholm, Sweden, could interact with a H&M LookNbook installation for an exclusive pre-view of the Isabel Marant Pour H&M collection. A new garment were showcased and available for pre-booking everyday. H&M used a totally new technology for the installation. Curious pedestrians and dedicated fans could tweet #HMLookNbook and the glass became defrosted. Then the new garment were visible for 15 seconds. After that the glass became frosted again.
Film: http://vimeo.com/82271564 Pictures: Attached Agencies are JCDecaux (www.jcdecaux.se) and IUM (www.ium.se). Producer is Havelle (www.havelle.se) Video download: http://sprend.com/download.htm?C=cacd769d3dc742939adec100fec99e43
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