CAMH: CAMH Newspaper Alcoholism

CAMH recently launched an innovative campaign to encourage understanding and sharing of one of society's most stigmatized topics: mental illness. The bold campaign avoids generalities and platitudes, revealing the devastating consequences of untreated schizophrenia, alcoholism, depression, bipolar disorder and children with mental illness as well as describing the real hope the Centre for Addiction & Mental Health offers. The campaign by DentsuBos, Toronto,runs throughout the Greater Toronto Area and includes three TV spots, newspaper ads, transit advertising, microsite (www.camhunderstanding.ca) and online banners.