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Top 6: January 15th 2014
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Norwegian Air Shuttle: PRINT AD THAT DOUBLES AS CHRISTMAS WRAPPING PAPER
Top 6: January 15th 2014
Norwegian Air wanted to say Merry Christmas and give thanks to their Finnish customers, who had just chosen them as the 'most liked airline in Finland' (EPSI 2013 research). So 358 Helsinki designed a full page print ad that says "Thank You", but also gives the readers a sheet of Xmas wrapping paper. The ad was published in Finland's biggest newspaper on Christmas Eve just in time for some last minute gift wrapping.
Client: Norwegian Air Shuttle / Anna Colliander Also best this week |
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