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Interactive
Orange: Greetings Card
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One New Year’s greetings card looks pretty much like any other New Year’s greetings card.So how to grab the attention of the 170,000 employees at Orange with a stand-out card? And also, how to show the general public the Group's rising prominence in the digital world?
Publicis Conseil, Paris took a fresh angle on this year's leading campaign, Ten Little Fingers (http://www.dailymotion.com/orangecorporate#video=x18a92a), transforming it into an interactive experience. Using smartphone/computer synchronisation, we are proposing a singular journey, in which you and your fingertips control a series of animations, from taking a trip around the world to creating a piece of art, and even awakening a sleepy town.The result, mixing the animated and digital worlds, will certainly be the year’s most interactive greetings card! Check out the card now at http://hello.2014.orange.com/. With Orange, the digital revolution is more than ever at your fingertips.
Digital Production Management : Marcel Related |
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