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State Farm Insurance: Heritage of the Assist
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For the fifth year, State Farm is leveraging their NBA sponsorship to drive visibility and engagement among NBA fans. The work from Translation continues and expands the successful and popular Born to Assist storyline. "Heritage of the Assist," which aired on Christmas Day, tells the story of the ancestors of Chris and Cliff Paul and introduces two new characters: Lil" Chris and Lil" Cliff, both played by Chris Paul Jr. At the request of the youngest Pauls, Chris and Cliff delve deep into their lineage to answer the question, “Where do assists come from?”
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