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iSelect has kicked off 2014 with a new campaign via AJF Partnership, Melbourne filmed in Istanbul, Paris, Bali, Bangkok and Melbourne.
Featuring various TVCs, various radio, outdoor, press and a bespoke YouTube pre-roll, the campaign aims to communicate that iSelect now rewards customers with Qantas Points on health insurance, gas and electricity. "With a lot of hard work from AJF Partnership and Film Headquarters, we pulled off something we're all very proud of," said iSelect's marketing director, Geraldine Davys.
iSelect Marketing Director: Geraldine Davys |
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