Nutella: NUTELLA® LAUNCHES “FOREVER NUTELLA®” COMMERCIAL AS PART OF NATIONAL 2014 “SPREAD THE HAPPY” ADVERTISING CAMPAIGN

The commercial follows the journey of a single jar of Nutella® as it is passed between breakfast tables, waffle trucks and offices of America, capturing a sense that there’s an endless chain of people who share a common love of Nutella®. “Spread the Happy” is an integrated marketing campaign with additional marketing efforts rolling out in 2014. The campaign was created for the Nutella® brand by Merkley+Partners.