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Guinness' new campaign out of AMV BBDO London features the 'society of elegant persons of the Congo' otherwise known as the 'Sapeurs', a group of everyday heroes from Brazzaville, … read moreRepublic of the Congo. In this ad, Guinness follows the Sapeurs whose way of life is a testament to the belief of putting more in, to get more out. Their life is not defined by occupation or wealth, but by respect, a moral code and an inspirational display of flair and creativity. This is demonstrated through their love of stylish dressing; but it is not the fabric or cost of the suit that counts, it is the worth of the man inside it.
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Credits
Other credits
Agency Planner: Tom White, Steve Hopkins, Rory Gallery
Agency Account Man: MP: Michael Pring, BAD: Tom Bedwell, AD: Amber Glenister, AM: Laura Balfour, Giulia Watson, AE: Oliver Short
Production Assistant: Jessica Tranfield
Media Agency: Carat
Media Planner: Matthew Jacobs (Associate Director), Chris Kelly (Comms Planning Manager)
Editor: Russ Clapham
Post-production Company: The Mill
Audio Post-production: Wave
Offline Editing Company: Final Cut
Music Supervision: Rich Music Source
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