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SIC Radical: Fun
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Portugal still holds a high-ranking place when it comes to HIV cases in European countries.SIC Radical is a tv channel targeted at a younger audience so we grabbed that chance and developed a campaign (also featuring a tvc) that started airing exactly on december 1, World AIDS Day.Our message is basic: if you wear a condom, you really just have the fun part of sex, and none of the worries.
Agency McCann Lisbon
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