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Homeward Bound: Real
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As a society we’re completely obsessed with celebrity culture, meanwhile, some single mothers struggle every day just to provide the basics for their children. To raise awareness and support for WoodGreen Community Services' "Homeward Bound" program, DDB Canada Toronto has launched a provocative campaign that prompts people to care about those living in poverty as much as they care about celebrities.
Designer: Italo Siciliano Related |
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