Tasti: Made at Home in New Zealand

Tasti, a New Zealand snack company, has been a regular in kiwi pantries for over 80 years. And while they may be a household name with grandmas, most young people had never heard of them.

Contagion, Auckland's challenge was to make Tasti famous with the next generation of kiwis.

So the agency started where they spend every waking minute and created Ad Kitchen. A social campaign where kiwis chose the ingredients of the ad.