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The Observer Ethical Awards: Fly
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To promote and encourage participation in The Observer Ethical Awards, BBH London has created a playful series of press and digital adverts. The campaign takes a lighthearted look at the subject of ethical issues, implying that those who've left if too late to make ethical changes will be reincarnated as an insect. Never switched your lights off? Didn't buy Fairtrade? You'll be a dung beetle in your next life, for sure.
BBH Team Manager: Jonny Price Related |
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