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Outdoor
ING Investment Management International: FitVermogen
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Anomaly Amsterdam has been appointed agency of record for international bank ING Investment Management International.
For the launch of their newest financial product Anomaly created a campaign together with graphic artist Anthony Burrill, who is perhaps best known for his typographic, text-based compositions, including the now-famous “Work Hard and Be Nice to People”, which has become a mantra for the design community and beyond. The campaign is a bold and witty approach to introduce a new financial product by ING IMI, FitVermogen, and aims to stimulate the consumers to think about their financial future. As well as being featured in traditional OOH, the campaign is also portrayed on buildings, underneath bridges (so that they are shown when the bridge is up) and is even projected across from the Dutch parliament. Translation of artwork: NL: Opeens is later nu EN: Suddenly later is now NL: Voorzichtig zijn in ook een risico EN: Being careful is also a risk
Head of Planning: Amanda Fève |
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