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Toyota: Try My HybridTop 6 this week
Norwegian Toyota owners invite Facebook users to test-drive their Hybrids. In a world first, an innovative Toyota Facebook campaign from Saatchi & Saatchi Norway invited Norwegians to test-drive other people's Hybrids. The 'Try My Hybrid' campaign enabled existing Toyota customers to act as brand ambassadors, and facilitated a welcome ethos of sharing the experience of driving a Hybrid with fellow Norwegians.
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