Coca-Cola: Home Alone Kids

This Chinese New Year Coca-Cola Brings Happiness to Rural Children of Migrate Parents. Coca-Cola Company and McCann Shanghai have created an uplifting documentary entitled ‘Love and Care for China’s left-behind Children’ which launched across China this week. Keeping in line with Coca-Cola's Happiness platform, Coca-Cola China reunites three families during the Chinese New Year celebrations. The 4 minute documentary captures the heart felt emotions of three Children whose migrant working parents return home after being separated from their children for several years as a result of financial hurdles. Across China more than 61 million children – nearly a quarter of the Children in China - live in rural villages without their parents who have migrated in search of work to provide a better life for their families. As a result, a generation of left-behind children have grown up without their parents, and many forgetting what it really means to have a mother or father at home. The agency emerged itself in profiles of families across many rural villages to better understand the lives of these left-behind Children; how they cope without their parents; how parents cope without seeing their children for years; the challenges and sacrifices each face; as well as the children's reactions upon being reunited with their parents for this most important family reunion. To encourage more people care about this vulnerable group, the film will be shared through taxi media during the Chinese New Year for a broader impact on the Chinese community.