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Prime TV: Moonbounce
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For the 50th anniversary of space and time traveling hero Doctor Who we worked with a Swiss radio astronomer who used an obscure and highly specialized technique called Earth-Moon-Earth Communication to send our images to the Moon and back.Software was used to translate the images into radio waves which were then bounced off the Moon’s surface. The extremely weak signal that returned was picked up by a partner station in Holland and translated back into images.The distorted images that returned were then released as a world's first in print advertising (or any advertising for that matter). Agency: DraftFCB Auckland
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