 |
Ambient
Anthem London: Loved Locks
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
When couple of large stone tiles fell off the front of our building, (which fortunately didn’t hurt anyone), it necessitated temporary fencing created an eyesore. However, it did give the agency, Anthem London a prominent 'owned medium'. So an internal creative competition was run for the best agency self-promotion stunt.
The winner referenced the cultural phenomenon first seen in Paris and Cologne, of lovers securing locks in public places and throwing away the keys as a sign of commitment. On ours, each lock featured our logo and one of our clients. They were hung together to spell LOVED. Street interest, online interest from both inside the industry and out followed, and the work was featured in Campaign UK's 'Good Week For' column.
Collaborators: Ray Kieser, Joanna Mair, Rick Evans, Sea Dog Horan, Sophie Malpass, Mark Hewitt, Ian Bissett, Sara Jones, Rutger Thiellier, Wayne Nguyen |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
