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Web Film
EARTH University: Susana and Her Load of Crap
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A lot of good has come out of EARTH, but nobody knows about it. We wanted to highlight student success stories in a fun and entertaining way. So naturally, we started with poop. Well, more specifically, a load of crap Susana Fallas' "Load of Crap."The 90-second video is animated entirely in sand and tells the story of a graduate who turned her town’s bio-pollution into an alternate energy source, literally turning crap into usable energy. The Martin Agency commissioned Cesar Díaz Melendez, the animator behind several stop motion films (including Frankenweenie) to tell this unique story in the most fitting way possible for a university called EARTH: literally using the earth (sand) to tell a story about EARTH. On www.EARTHUstories.org, users can access the video as well as a behind-the-scenes video, depicting the artist’s unique process. We even got Anne Heche involved with a charming voiceover to bring it to life. We really hope this video will encourage people to lean forward and learn more about the University.
Animation Director: Cesar Diaz Melendez |
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