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ADT: Mind's Eye: Burglary
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While ADT's advertisements have historically focused on the value of monitored protection in emergency incidents such as theft, fire, or carbon monoxide, the new campaign "In My Mind's Eye" addresses the everyday security concerns that nag at consumers. Developed by Arnold Worldwide, the campaign reminds consumers that security is a feeling and a state of mind.
Marketing Producers: Elliott Seaborn, Todd Sperry, Eileen Goodyear, Nicole Hale, Julia Grasso Related
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