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Kohler: Existential Dilemma
The latest round of Kohler television continues bringing The Bold Look of Kohler to life with more bold moments that make a statement about Kohler’s latest and most innovative products. The strategy is to position Kohler’s products as elements of personal expression setting them apart from the norm.
In Extensional Dilemma, two French gangsters are set to deliver a package during an exclusive dinner party. When they enter the bathroom to do what every good French gangster would and hide the package behind the toilet they discover the Kohler Hatbox toilet. Its design does not have a traditional “back” which leaves them stumped.
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