Liberty: Shoes

The ad from Velocity Cape Town tells the story of a single pair of shoes, one of thousands, travelling from the obscurity of the production line and onto the feet of a little girl. It is the second instalment of TV ads using the time-lapse technique to convey the idea of Liberty as a brand with their sleeves rolled up, actively serving their clients. The first being the Sandton reverse time-lapse ad which launched a new brand direction in September 2013.