Interactive ad: Nissan Rogue: The Detour

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Top 6: February 12th 2014

Nissan and Critical Mass created "The Detour," the most cinematic and personalized virtual test drive ever created. The Detour utilizes Google Street View, Google Maps and Google Satellite API, Hollywood-style digital effects, and a soundtrack from recording artist M.I.A. to bring the excitement of driving the all-new Nissan Rogue to anyone. The result is a seamless film-like experience where the set is ever changing in people's own neighborhoods.

Category Automotive
URL http://www.nissanusa.com/the-detour
Client Nissan
Agency Critical Mass
Production Unit9
Country United States of America
Uploaded 5 February, 2014

Credits

Executive Creative Director
Steve Savic
Creative Director
Jordon Mowbray
Visual Effects
Digital Domain

Other credits

Amo Milosz¬ – Motion Design Director

Carl Lukasewich – Senior Art Director

Chelsea Watson – SEO Analyst

Chris Davis – Senior Quality Assurance Specialist

Chrissie Graboski – Group Planning Director

Darren Wood – Art Director

David Welsh – Developer

Demian Krige – Technology Lead

Euny Choi – Art Director

Evan Lask – Senior Developer

Gene Ho – Producer

Geoff Peden – Marketing Science Analyst

Jim Krok – Release Engineer

Josh Crowhurst – Marketing Science Associate Analyst

Joshebeth Ortega – Quality Assurance Specialist

Kerry Janes – Planning Director

Mario Quiros – Quality Assurance Specialist

Martin L'Heureux – Senior Business Analyst

Matt Ciampa – Account Director

Nick Warren – Senior Motion Designer

Peter von Sass – Copy Director

Sabrina Krivan – Project Manager

Sarah Lindner – Account Manager

Scott Goetz – Senior Developer

Scott Ingalls – Technology Director

Scott Malo – Senior Motion Designer

Nissan Rogue: The Detour

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Nissan Rogue: The Detour

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