Print ad: no shark cull petition: Sad Shark

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Top 6: February 12th 2014

Reaction to the Western Australian Government's decision to start culling sharks using drum lines off Perth beaches has been overwhelmingly negative. The issue has sparked intense debate among the public, not just here in WA but across the globe.The Conservation Council of Western Australia have launched an online petition urging people to use their voice to implore the government to put an end to this senseless slaughter in favor of other non-lethal scientifically-based alternatives. To promote the petition, creative agency SHEDcsc developed this simple yet powerful ad that will run as posters as well as in press and online.