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Top 6: February 12th 2014
Experiential
The Walking Dead: Walkers Lurk Under the Streets of NYCTop 6: February 12th 2014
The most watched show on television – AMC’s The Walking Dead – returns for Season 4, Part 2 this Sunday. Among the most-loved elements of the show are the tense and frightening moments of zombie attacks.
AMC partnered with Relevent to create a New York version of the iconic zombie pits. Under a subway grate outside of Union Square Park in New York City, Relevent positioned 15 zombies in full makeup and costumes, while hidden cameras were set up all around the pit. As hustling New Yorkers walked over the grates the zombies came to life – snarling and grasping with their undead hands. The experience brought to life that edge-of-your seat suspense and shock, giving a few people the chance to experience it live, and millions to experience it on YouTube via a :90 video "Walkers Lurk Under the Streets of NYC" .
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