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Interactive
Swarovski: readysetgetcaught.com Look reveal
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Over the course of 2014, Swarovski will be revealing new looks every two weeks through direct marketing, mobile and social media, encouraging consumers to “Get Caught” wearing their Swarovski. To sign up for the campaign, customers can visit a participating Swarovski boutique to receive a sketchbook featuring illustrations that hint at looks they can “get caught” wearing in order to collect stamps that can be redeemed for special gifts and prizes. Prizes include limited edition crystal bracelets, in addition to grand prizes like a crystallized Vespa and matching helmet.
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