IKEA: Bedroom Pedia - Painful Memory

The IKEA bedroom product functionalities are often overlooked by consumers. To increase consumer awareness and interest towards the somewhat dry product facts, we created a series of humorous wepisodes that personified the IKEA bedroom products into animation characters. Through their tongue-in-cheek, skit-like conversations, common bedroom activities are reenacted to convey product information. For instance, one wepisode could be about the pillow’s love for its female owner; another about the incredible memory power of the foam pillow; the love triangle and fight for attention between the pillow, the bolster and the blanket.