 |
Tv
LACOSTE: The Big Leap
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
More than just a tagline, "Life is a beautiful sport" is Lacoste's new promise. A promise that re-establishes the brand's founding values.
Whether on the playing field or in everyday life, the Lacoste story has its heritage in a quest for authenticity, performance and elegance. The founder, Rene Lacoste never considered sport as just a physical performance, but as a proof of tenacity, engagement and panache. Life is a sport, a challenge that demands courage but above all, an incredible playground. It is this profoundly optimistic vision that Life is a Beautiful Sport embodies. Lacoste's first advertising film, “The Big Leap”, created by BETC Paris and directed by Seb Edwards, is a metaphor for "Life is a beautiful sport". It was produced through Wanda and award-winning creative studio MPC completed the VFX. The film is an epic story of a first kiss and of a man overcoming his fears to show a woman he loves her. It is a metaphorical plunge into the unknown where there is no turning back and the outcome can only be known once the space between them is crossed.
Strategic Planning: Clément Boisseau Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
