Advanced Info Service Public Co., Ltd.: AIS 3G HeeHee Happy New Year

Central World Square is the most popular landmark during New Year Season.
Many big brands are willing to invest large amount of money in order to cover the area with their branding activities. How can we draw the attention to our brand with only a tiny space at 18 sq.m.? We need the communication that is fun and stands out. Even though AIS got only a tiny space, 18 sq.m., AIS's booth has become talk of the town and a viral in social network comparing to the others who got bigger area. JWT Bangkok made everyone enjoy their New Year moment like never before. At last, AIS has accomplished the highest purpose as the communication channel that delivered happiness to all Thais.