Outdoor ad: Suncorp: Human Sundials

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GPY&R Brisbane and client Suncorp have created a sun-safety message delivered in the right place at exactly the right time.The simple, interactive outdoor campaign was called Human Sundials and used kids' own shadows to show them exactly when to stay out of the sun or cover up.To reach children it was launched on Suncorp Sunwise Kids Day at the Brisbane International tennis tournament.