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Neurological Foundation of New Zealand: True Love Comes from the Brain Fig.3
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What comes to mind when you think of Valentine’s Day? The heart. And because of that, many people believe that’s where love comes from. So this Valentine's Day DraftFCB Auckland wanted to tell people the truth.By subverting the usual Valentine’s messages, and turning cliches on their head, we caught people off guard and told them where true love really comes from a chemical response in the brain.
We got the message out there that people need to look after their brain, so that they can love their loved ones longer, while emphasising the importance of The Neurological Foundation's work.
We got the message out there that people need to look after their brain, so that they can love their loved ones longer, while emphasising the importance of The Neurological Foundation's work.
- Category Charities & appeals
- Client Neurological Foundation of New Zealand
- Agency FCB New Zealand
- Country New Zealand
- Uploaded 12 February, 2014
- Executive Creative Director
Tony Clewett - Creative
Tyne Brocklehurst - Creative
Kimberley Torrie - Head of Art
Nick Smith - Agency Producer
Kelly Gillard - Group Account Director
Kate Lines - Photographer
Stephen Boniface - Retoucher
Geoff Francis - Production Manager
Eric Thompson - Senior Account Manager
Anita Metzler
Creative Services Director - Jenni Doubleday
Media Planner Buyer - Andrew Coulthard
Client - Sue Giddens at the Neurological Foundation
General Manager, PR & Activation - Angela Spain
PR Account Executive - Alisha Thomas
Digital Director - Steph Pearson
Digital Campaign Manager - Charlotte Broadbent
Media Planner Buyer - Andrew Coulthard
Media - Vicky Fletcher
Finance Director - Darren Lauese
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