Tata Tea: Power of 49

Lowe Lintas Mumbai's campaign is to unleash the power of hundred million informed women voters to create positive change. Jaago Re! today has become synonymous with awakening. Over the years it has awakened people to a host of relevant issues. Now it's time once again, to open minds. With its re-launch campaign, Tata Tea Gold will open the minds of the nation to yet another very relevant and very important issue; that of women empowerment.

The problems women face in India is increasing by the minute. Women on the other hand appear to have come to terms with their helplessness and are in a state of perpetual waiting for someone to help. Little do they realize that the power to change things around them rests not with anyone else but with themselves.

Women form 49% of the voter base of India. Tata Tea Gold's latest campaign aims to educate women and the rest of the country about this statistic and show them the impact it could have. It is a call to women to come together and unite to show the nation, the power of 49%.