Burt's Bees: “Pop of Color”

A :15 Valentine’s Day Instagram promotes Burt’s Bees all natural lip products. In a mix of live action puppetry (mostly) and stop motion animation, a handmade paper bumblebee “buzzes around” (it’s moved on a stick) a heart-shaped, party balloon flower, printed “Pop Here.” When the bee does what bees do, out bursts a shower of (real) petals and Burt’s Bees products, the petals forming the social ad’s message, “Give your lips a natural pop of color this Valentine’s Day.” The closing hashtag is “Nature Knows Color.”