bol.com: Dan Brown promotes new novel with online signing session

The American author Dan Brown recently visited Amsterdam to promote his new bestseller Inferno. Online retailer bol.com believes it is possible to create a more intimate experience online and therefore asked Dan Brown to take part in the first online signing session of his career. The Da Vinci Code author agreed to take part in this exclusive signing session straight away.During a chat session, a select group of people were able to chat to the author one at a time, and ask him to sign a copy of Inferno. There was a special, limited-edition copy of the book for the occasion.Ad agency DDB Brussels came up with the idea for the online signing session and bol.com had already used it successfully during the Antwerp Book Fair. At this event, bol.com customers could have their books signed during a chat session with bestselling authors, including Jeroen Meus and Luc Deflo. The promotion gave online shopping a sense of intimacy for the first time. It was a success, so an online signing session has now been held in the Netherlands too.