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Interactive
Viaplay: Relaxed - Auto reply for social media
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How can Rodolfo Sweden create a service that helps Viaplay's clients to fully relax during the winter holidays, while also positioning Viaplay as more innovative than their head to head-competitor Netflix? Solution: When living in a constantly connected society it's nice to log out and relax for a while. That’s why we created the service Relaxed. Relaxed is an auto reply service for your Facebook and Twitter account. Like a traditional out of office e-mail reply, Relaxed automatically sends a personally written message to anyone who contacts you. By using the Facebook and Twitter API, the service functioned for both public and private messages. Giving you the opportunity to enjoy your Christmas holiday without worrying about your social media activity.
Niklas Laninge, Organizational Psychologist Related |
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