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Federação Paulista de Futebol: “Linesmen for Peace”
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During the São Paulo State Championship, one of the most important soccer championships in the country, the referee assistants leave their traditional yellow and red flags behind to use white ones. The initiative was created by the agency Wunderman for the Sao Paulo Soccer Federation (FPF) aiming at promoting peace among fans in and out of soccer stadiums.
Project Manager: Sergio Porro; Agency Producer: Cleo Andrade e Flávia Rocha |
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