Top 6: February 26th 2014
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California Black Exclusive Scratchers: Lady Luck LiveTop 6: February 26th 2014
Using a mix of live TV production and augmented reality, the mysterious, figment of luck magically appeared on the massive LED screen at L.A. Live, interacting with a feed of the unsuspecting bystanders in the plaza below. Agency: David&Goliath, Los Angeles
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