Mercedes-Benz: The Mercedes-Benz Surfboard for Garrett McNamara

Mercedes-benz came to us with a challenge: to shine a bigger light on the sponsorship that helps big wave rider Garrett McNamara face the huge waves of Nazare, in the North of Portugal, the waves that already provided him with a world record. Although Mercedes-Benz was supporting McNamara with official vehicles, not many people knew that the brand was involved in this world-class adventure.Our answer was a group of questions. Would they like to provide official vehicles for Garrett also in the sea? Would they be up for creating a surfboard that they would be proud to have in Mercedes’ portfolio, a "Silver Arrow" of the waves? Simultaneously why not build a telemetry system so we could, for the first time, measure his surfing performance? Mercedes-Benz Portugal embraced the challenge, Garrett McNamara embraced the idea and it’s a great pleasure to finally show the result.