Harvey Nichols: Manga Toy

Agency FP7 Dubai needed to encourage Male Shoppers to visit the Harvey Nichols' Men's Department, where they could discover the latest gizmos, gadgets and limited edition collectibles. Harvey Nichols is the purveyor of high-end fashion, ultimately keeping its shoppers fashionably first. So, what happens when limited edition collectibles become a new edition to the Men"s Department? We created a series of adverts that illustrated popular toys finding their sense of style with Harvey Nichols. To further build on the idea, the Men's Department even housed life-like toys in the latest fashion essentials.