Disneyland Paris: Big Yet Small

After 2 years of research, Disneyland Paris unveils its new “magic formula” to encourage families to visit the Park, formally marking the end of the Disneyland Paris' era of annual celebrations. This new campaign, created by BETC Paris, consists of 2 films, as well as outdoor and online parts. Many families want to visit the Park, but for several reasons they tend to postpone their visit