Outdoor ad: TV Show: Seachtar Dearmadtha

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In 1916, There was a revolution in Ireland. In the aftermath, the English army executed the
seven people who signed the Irish proclamation of independence. Every kid in ireland would know these names. However, this show is about the other seven people that the British Amry executed who also lived and died for irish independence. So, for every name you know there’s one that you don’t. In this ad we visualise the forgotten seven who were also executed but lived in the shadows of signatories by literally putting them in the shadows and facing them away from the camera. AS this was a teaser outdoor campaign. We just showed their hands.