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Scania: Cargo Madness
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That a truly great truck driver needs excellent skills in handling vehicles goes without saying. But he or she must also be able to master a multitude of unexpected daily surprises than may arise. To announce this year’s Scania Truck Driver Competitions, CP+B created the invitation video “Cargo Madness” along with a print, digital and social campaign that asks “can you handle more than your truck?”
Client service director: Carl-Johan van Heesch Related |
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