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M&M's: 15 Minutes
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For the first time, M&M'S spokescandy, Ms. Brown, will appear in a commercial with another famous advertising character, the GEICO Gecko.
The :30 spot is the brainchild of BBDO New York which collaborated with the private passenger auto insurance company to bring together Ms. Brown and the Gecko. The spot highlights how irresistible M&M’S chocolate candies really are. After all, when the entire world wants to eat you, you get an insurance policy (or at least, try to). There’s even a surprise appearance at the end of the spot by another memorable advertising figure: GEICO’s "Hump Day" camel. Spot begins airing tomorrow (Wednesday), appropriately hump day. Accompanying the TV spot is a robust social media campaign that lives on Facebook and Twitter which tells the entire story of Ms. Brown’s efforts to secure insurance.
Senior Producer, BBDO: Regina Iannuzzi Related |
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