Volkswagen Group Australia and DDB Group Sydney have created a print campaign to promote Volkswagen Genuine Accessories.
The "Ruined" series uses visual analogies to explore the
… read morethought that you should never cut corners after you've purchased something great. Each execution compares two seemingly unrelated purchases and allows the viewer's imagination to summarise the outcome.
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Credits
Other credits
Managing Partner: Nicole Taylor
Group Business Director: Duncan Stevens
Account Manager: Harry Mountier
Planner: Russ Mitchinson
Art Buyer: Leesa Murray
Finished Artist: Justin Hoyer
Print Producer: John Wood
Production company: The Drawing Book
Illustrator: Mike Watt
Illustration Producer: Bec Aitken
Media agency: Mediacom
Volkswagen Group Australia:
David Brown - Parts Sales & Marketing Manager