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Woodstock Bourbon and Cola is being relaunched with new packaging and TVCs via Barnes, Catmur & Friends.

Continuing the Woodstock 'is it Ok...?' campaign, and shot in Auckland, the ads feature Pamela Anderson in order to accentuate the American heritage of the brand and to add a touch of glamour.

The ads were directed by Charley Stadler of Flying Fish.

Category Drinks, alcoholic
URL http://facebook.com/woodstock
Client Independant Liquor
Agency BC&F Dentsu
Production Flying Fish
Country New Zealand
Uploaded 14 March, 2014

Credits

Director
Charley Stadler
Executive Creative Director
Paul Catmur
Executive Creative Director
Daniel Barnes
Producer
Penelope Sinclair
Copywriter
Brent Carlyle
Copywriter
Rob Cook
Art Director
Brad Stratton
Art Director
Rob Longuet-Higgins
Agency Producer
Marty Collins
Designer
Andrew Sparrow
Account manager
Nick Gallagher
Senior Account Manager
Megadeth Maclean

Other credits

Head of Suits: Luke Farmer

Client General Marketing Manager: Adam Maxwell

Client Bourbon Marketing Manager: Tim Beck

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