TV ad: Michelin: Control

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TBWA's Digital Arts Network (DAN) Shanghai has launched the 'Dream Driving' digital campaign for Michelin, inspiring consumers to explore their ultimate driving experience, share their dream driving route via social media, and have chance to fulfill their dream.

Category Automotive
Client Michelin
Agency TBWA Digital Arts Network Shanghai
Country China
Uploaded 19 March, 2014

Credits

Senior Creative Director
Hope Mei
Senior Copywriter
Suki Wang
Group Creative Director
dwayne koh
Producer
Sammi Yao
Art Director
Northy Chen

Other credits

Brand Team Leader: Muriel Lechaczynski

Integrated Planning Director: Emmanuel Sabbagh

Group Account Director: Nick Hu, Stefanie Liew

Account Director: May Wu

Associate Account Director: Renee Cheng

Senior Account Manager: Thomas Yu

Account Manager: Victoria Wang

Account Executive: Yoyo Wei

Managing Director: Brian Swords

Digital Producer: Mae Ann Tan

Creative Technologist Director: Jeff Yan

Michelin: Control

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Michelin: Control

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